You see them all over the place. Again and again you see something like this - "This is the one that EVERYONE needs to follow", "It's the ONLY ONE that will help with the obesity problem in the USA", "SOMETHING needs to be done about the obesity problem as well as the problem of Type 2 diabetes: the answer? Read MY book!"
Just recently, I've come across a few that seem intriguing. The Paelo Diet, and the Metabolism Miracle, both of which tell you how to lose weight and keep it lost just by eating the way they tell you! Then there's Eat Right for Your Type, which doesn't seem to claim to be the ultimate weight loss guide, but according to this book description, does claim that it has "The secret to healthy, vigorous, and disease-free living".
The question I have is this: If these authors truly have such information that will change the lives of everyone who gains it, why are they not giving away the information for free? Wouldn't it be better - to turn around the obesity rates; to help fix the problem of Type 2 diabetes; to help everyone to be healthier, more energised, and less prone to disease - to give this information in a news interview, or put it on YouTube, or write a blog detailing the specifics, or SOMETHING?
To put it a little differently, if I said I knew how to cure cancer, or the common cold, or eczema, etc. - and you could know too! (For just $14.95 plus shipping and handling) Would you believe me? And, if there were 7 different authors claiming the same thing with 7 different books, which one would you buy? All of them?
To me, it seems simple. Use up more calories than you take in, and you'll lose weight. It won't be fast, probably won't be easy, but it'll work!
One guy ate nothing but potatoes for 60 days, and he not only lost 20 pounds, he ended his diet with better health all around. It wouldn't be the best long term thing, but sounds good to me!
I can't find the article now, but I remember reading about someone who ate nothing but fruit for a while, lost a lot of weight, but did end up diabetic after several years.
Then, of course, there's the famous Jared of Subway. I'm sure there are other examples, but these few show that it's not rocket science, it's really not even worth $14.95.
